Cultural Touch Points
Workplace cultures
influence behavior through a variety of social
mechanisms.
These touch points are embedded in formal programs,
policies and procedures such as corporate annual reports
and smoking policies. They are also embedded into the informal life
of the culture such as the talk at the water cooler.
Left unmodified, touch points
often act as barriers to healthy lifestyles. What follows is a
list of such cultural touch points. Your challenge as a
wellness leader is to adjust these influences to support
healthy lifestyles. (1)
Resource Commitment includes the allocation of time,
money and space. A culture influences behavior by giving
people the wherewithal to do that behavior. The quality,
location and upkeep of such resources help to reduce
barriers and make the health behavior more enjoyable.
Resource commitment may or may not correspond to a
workplace policy. For example, it may be policy to allow
flexible work schedules to accommodate exercise, but the
policy will be of little benefit if no one is available to cover for such work
absences. You can help see to it that the right
resources are available to fully support healthy
lifestyle practices.
(2) Modeling is
exhibited by formal leaders (e.g., CEO) and by
informal peer leaders. We already examined your
opportunity to serve as a role model. Leaders can also
help to establish peer role models. You can, for
example, increase the visibility of good role models or
to vary the types of role models (e.g., gender, age,
achievement). People can learn directly from peer models, and they can be inspired by distant role models (e.g.,
Lance Armstrong).
(3) Rewards
and
Recognition
include pay scale and a variety of other ways the
culture acknowledges desired behavior. Unfortunately,
healthy lifestyles too often go unacknowledged.
Sometimes the best rewards take the form of
encouragement, whereas in other cultures a good reward
must come in the form of a check. You can determine the
best way to honor healthy behavior. Sometimes unhealthy
practices (e.g., workaholic behavior) are mistakenly
rewarded through promotions. You must find ways to
reduce or eliminate such counterproductive rewards.
(4) Confrontation and
Discouragement are the flip sides of rewards and
recognition. It is often the case that positive health
practices are confronted or discouraged. For example,
someone might call an exerciser a "health nut." You
could attempt to reduce this influence. It may also be
the case that dangerous and unhealthy practices need to
be confronted or discouraged. Drinking alcohol before a
shift might be an example of such a practice. You can
play a role in confronting such unhealthy behavior.
(5) Recruitment and
Selection includes not only who is pursued to fill a
job but also the impression made to job
candidates. The interview process, the tour that is
given and the job offer help define the culture.
Healthy lifestyles or openness to lifestyle improvement
may be factors in the recruitment and selection process.
You can help establish a reputation for being a healthy
place to work.
(6) Orientation is
the sum total of early job experiences. Many
organizations have a formal orientation that includes
videos, workshops, manuals and job shadowing by an experienced
employee. Unfortunately, many orientations have more of
a "sink or swim" approach and some companies assign the
least capable and most available person for the
shadowing assignment. Orientation also occurs after work
and during breaks when coworkers explain how the
organization “really” functions. Unintended messages are
embedded in the content of formal orientation programs.
After many orientation workshops, for example, new hires
might get the unintended impression that sick time and
illness are expected and natural parts of employment.
You can change the informal and formal orientation
experiences so that they promote healthy lifestyle
practices.
(7) Training is
both a formal and an informal practice. Some formal
training is specific to health promotion (e.g., yoga
class). In addition, businesses often have a variety of
formal training programs to improve job and human
relations skills. Informal or on-the-job training, is
probably the most prevalent. For example,
cooking techniques may be passed around the lunch table
on an informal basis. You can integrate health training
within the formal and informal training now in place. It may also be appropriate to
introduce new training in lifestyle change and peer support.
(8) Communication
Systems include written, verbal and nonverbal
information about behavior. For example,
do conversations include discussions of healthful
activities? Are your employees aware of health promotion
resources and activities? How is the health of the
company measured? Are findings shared? Are health
promotion goals discussed? Are healthy lifestyles
mentioned in the mission statement, annual report,
newsletters, websites and other corporate
communications? You must work to keep people
informed and tuned in.
(9) Relationship
Development includes how people form friendships,
collaborations and teams. Do, for example, people form
their friendships around healthy activities? In some
leadership circles, a round of golf affords
opportunities to plan future collaborations. In another,
less healthful subculture, people establish their
friendships in the smoking area. You must work to make
healthy activities appropriate venues for friendship and
professional partnership.
(10) Rites, Symbols and
Rituals are events and activities that carry special
meaning. Company sponsorship of athletic events may have
symbolic importance. Designated parking places for VIPs
also carry cultural messages. The location and
availability of fitness facilities also offers a
symbolic message. The coffee break and even the choice
of eligible business holidays say a lot about the
culture. You can adjust rites, symbols and rituals
so that they support healthy lifestyles. For example, it may
become a ritual to join in a
simple stretching routine at the start of each work
shift or at the beginning meetings.
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